Market Linkage

GVT provides market linkage to farmers and unemployed youths for selling Fresh Fruits and Vegetables and also supports them with modern knowhow on farm activities. Major highlights under this intervention are in the area of Agri-business, Handicrafts, and e-governance. GVT is providing market linkages to the farmers in order to enable them to get better prices for their produce. The main identified areas are Shahjahanpur (Uttar Pradesh), Hazira (Gujarat), Ratlam (M.P), Nasik (Maharashtra) and Dahod (Gujarat). Work plan is divided into three steps (i) Procurement of Vegetables/Fruits from farmers and giving market support to their produce (ii) Cultivation on farmers land and providing backward and forward linkages to them for marketing  (iii) Cultivation on own land in respective areas for the purpose of demonstration to the farmers. GVT has established its linkages with Mother Dairy, Big Bazaar, Reliance Fresh, Bharti Wal-Mart and is also exploring different mandies and other sources to fetch better price for fresh vegetables/fruits. GVT also intend to support retail in some selected areas.


In pursuit of its goals, GVT has joined hands with Jhitku Mitki Van Hast Kala Samiti and Bastar Arts, Chhattisgarh for building a sustainable demand for Tribal Art. It also aims to bring other famous arts and handicrafts of tribal and rural communities under an umbrella for better visibility and marketing potential.(more)


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Supported by KRIBHCO